How to Use Facebook to Build Brand Loyalty
In the short time since facebook launched in 2004, the social network site has become one of the world's most recognized and widely used brands.facebook It's worth billions of dollars, and has even gotten the Hollywood treatment with a film that explores its conception. The site's popularity stems in part from cofounder Mark Zuckerberg's insistence from the beginning that users be transparent about who they are; users are forbidden from adopting false identities. It's this bottom-up, peer-to-peer connectivity that makes facebook attractive to businesses seeking new ways of connecting with consumers and building brand loyalty.
To begin using facebook, start by logging in to your account and selecting the "What's on your mind?" text box (it's in the middle of the page, just below the cover photo and list of tabs). This opens up the status text field.
Type in a friend's name into the search bar at the top of the page (or screen, depending on what device you're using). As you type, a drop-down menu will appear with the names that match your typing. Select the friend whose post you want to see. Facebook will then display that person's public profile in a new window.
Like your friends' posts and comment on them. There are several reactions available to choose from in addition to the standard thumbs-up, and you can add GIFs to comments as well.
The About section on your facebook page allows you to fill in information about yourself, including your work and education, places you've lived, family and relationships, and life events. There are also a number of privacy settings you can use to control who can see your information.
Facebook uses its algorithms to decide what types of content you'll see in your news feed. It looks at your past interactions with people and pages to determine which ones should be at the top of the list. It also takes into consideration how often you engage with certain kinds of content, such as photos and videos, to try to predict what types of content you'll enjoy most.
If you're concerned about how much personal information Facebook has access to, you can change your privacy settings and create lists of friends that you can filter out from your news feed. However, it's important to remember that your friends can still see everything you post, even if you have your privacy settings set to private.
When you respond quickly to messages from your facebook fans, you build trust and show that you value them. It's best to keep your response rate high by checking your messages frequently and answering as soon as possible. This will help you retain existing customers and attract new ones, too.