The Benefits of YouTube For Small Businesses
YouTube is one of the world's most popular video platforms and it brings knowledge right into your living room from all over the globe. It also provides an opportunity for small businesses to reach a huge audience and get feedback on their work.
The platform allows users to search for videos on a variety of topics and categories such as funny cat clips, family bloopers, and celebrity gossip. It also provides access to a wide range of music videos and it's easy to find the latest hits from your favorite artists by visiting their channels on YouTube.
Unlike many other video sharing sites YouTube does not restrict who can create or upload videos. Anyone can do it and the ability to upload content has given rise to a number of new entrepreneurs who have turned their passion into a career. It has also opened up a whole world of innovative work as new creators are able to share their videos online straight after they've been created instead of waiting for them to be released on DVD or in cinemas.
Another benefit is that YouTube can cope with the massive surges in traffic that come along when a video goes viral. The site isn't subject to the same limits as a typical web server meaning that when something goes 'viral' you don't have to worry about your website or your YouTube video being down due to heavy traffic.
Users can also interact with videos on YouTube by commenting on them and even subscribing to channels. This can be a great way to stay up to date on a particular topic and it also means that you'll be notified whenever a new video from the channel appears. You can then choose to view the videos or not depending on your preference.
It's also easy to share videos on other platforms because YouTube allows you to copy a link to the video page which is ideal for posting to social media or emailing to friends. YouTube also has a range of safety features such as the ability to add videos to a Watch Later list or a playlist you've created and parental controls for kids' accounts which can prevent them watching inappropriate material.
YouTube is a free service but they do display advertisements during playback. These can be text ads or full-motion video adverts and there's a skip button if you don't want to view the ad. Many smartphones, tablets, and smart TV's come pre-installed with the YouTube app making it even easier to use. Alternatively, you can visit the YouTube website on a desktop computer to view the video. You can also subscribe to a channel which will mean that any new videos from that channel appear in your YouTube home page when you log in. Lastly, you can opt to receive notifications about new uploads from your favourite channels by selecting the Notifications checkbox when logging in. This isn't essential though as the videos are available on the YouTube website anyway.